Our Story
Guided by the rich legacy of our founder’s Haitian heritage and her New York upbringing, YvaMarie New York was born to celebrate the intersection of nature, resilience, and timeless beauty. Inspired by the enduring wisdom of her grandmother Yva and her mother Marie—two extraordinary Haitian women who embraced the healing power of botanicals—our skincare blends time-tested natural remedies with modern science.
In the lush, vibrant landscapes of Haiti, Yva grew up surrounded by nature's bounty. From an early age, she was taught to honor the land and its gifts, learning to cultivate and use powerful botanicals like aloe vera (lalwa), hibiscus (choublak), and bitter melon (asosi) to nourish and protect the skin. In Yva's home, beauty and wellness rituals were deeply tied to self-care and healing. Whether it was preparing soothing herbal baths or creating restorative oils from plants grown in her village, Yva's approach to skincare was holistic and generational—each recipe crafted with love and intention.
As a mother, Yva passed these traditions on to her daughter, Marie, who witnessed firsthand how nature could be a source of both strength and beauty. Marie carried these customs with her, infusing her life with the same reverence for natural remedies that her mother had instilled. From nourishing oil blends to soothing facial treatments, Marie continued these rituals as she raised her family, ensuring that the wisdom of her heritage lived on.
It was through these intimate moments with her mother and grandmother that Marsha Guerrier, our founder, began to understand the profound connection between nature, self-care, and resilience. Growing up in New York City, Marsha experienced a world that was fast-paced and demanding—a sharp contrast to the grounding traditions passed down from Yva and Marie. The environmental stressors of urban life, coupled with hormonal changes, led her to search for skincare that honored both her heritage and the evolving needs of her skin.
This search became the foundation for YvaMarie New York. With a vision to combine the wisdom of Haitian botanicals and science-backed innovation, Marsha created a line of clean, effective skincare designed to support women at every phase of life. The same powerful ingredients her grandmother once used—rich oils, healing plant extracts, and protective antioxidants—are now meticulously formulated to deliver transformative results.
At YvaMarie New York, we believe skincare is more than a routine—it’s a ritual rooted in legacy and self-love. Our products celebrate the beauty of aging with resilience, honoring generations of women who have trusted nature to heal, protect, and empower. Through every drop of serum and every jar of cream, we carry forward the stories of Yva and Marie, blending their time-honored traditions with modern luxury.
This is more than skincare. This is heritage reimagined, for radiant, healthy skin that tells your story—yesterday, today, and tomorrow.
Our Values
- Heritage & Tradition: We honor our Haitian roots by incorporating time-tested botanicals and family-inspired rituals into every product.
- Empowerment: We celebrate women’s strength and beauty at every stage of life, helping them feel confident and radiant in their skin.
- Science & Nature: Our products blend the best of both worlds—natural ingredients rooted in tradition and science-backed actives proven to deliver results.
- Sustainability: From ethical ingredient sourcing to eco-conscious packaging, we are committed to practices that respect both people and the planet.
- Giving Back: A portion of every purchase supports the Yva Jourdan Foundation’s HerRise Microgrant Program, empowering women entrepreneurs to achieve their dreams.
Sustainability Statement
At YvaMarie New York, we are committed to crafting skincare that not only nurtures your skin but also cares for the planet. Our packaging reflects this commitment by incorporating materials that are durable, functional, and as eco-friendly as possible. We strive to minimize waste by prioritizing recyclable components, encouraging mindful disposal, and continuously exploring sustainable innovations for our brand.
Together, let’s create beauty that lasts—inside and out.
How to Dispose of Your Packaging
We’ve designed our packaging with recyclability in mind, and we encourage you to dispose of each component responsibly.
Step-by-Step Disposal Guide:
1. Bottle:
- Check with your local recycling facility to see if they accept AS plastic (recycling code #7).
- If not recyclable in your area, dispose of in general waste.
2. Cap, Base, Collar & Shoulder:
- Separate the aluminum components from the plastic where possible.
- Rinse thoroughly to remove any product residue.
- Place in your curbside recycling bin (aluminum is widely recyclable).
3. Actuator/Airless Pump:
- Unfortunately, due to its mixed material composition, the actuator is not typically recyclable. Dispose of this component in general waste.